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Business Finance

論文作者:留學生論文論文屬性:作業指導 assignment guidelines登出時間:2010-04-25編輯:steelbeezxp點擊率:7925

論文字數:400論文編號:org201004251036094787語種:英語 English地區:愛爾蘭價格:免費論文


關鍵詞:Business Finance

Business Finance Assignment
Business Finance 2 – Assignment 2010 (Semester 1)
This assignment is intended to be done in a group up to 3 people. Those who chose to do it individually must do case 1 and 3 only. Groups of 2 must do all 3 cases. No groups in excess of 3 are permitted. The word limit is 1500 to 2000 words in total - appendices (including, for example calculations) can be attached and will not be counted in the word limit. Penalties may apply for assignments that are substantially over the word limit. Due date is Thursday 13th May, 4 pm and assignments are to be submitted into the assignment box in the UoA Undergraduate Student Hub on ground floor 10 Pulteney Street. Penalties of 5 % will apply for every day late.
If you are uncertain about the information provided you are required to make a ”reasonable” assumption
Case 1 (worth 10 marks)
Burgan Computers, Inc. (BC) is an Australian-based corporation which designs and manufactures consumer electronics and computer software. Being in the business for more than thirty years, it has built and distributed a unique brand of desktop computers, laptop computers and an operating system which is preferred by media professionals around the world. Best of all, it has a reputation as the first developer of smart phones, since its launch of EzyGo five years ago. The research and development expenditure for that product line had come at a time when the company was facing stiff competition in the traditional market of desktop and laptop, while Burgan’s top management held to a vision of a bright future for technology integration which aims to create a new generation Assignment代寫f multi-functional personal appliances.
In addition to the normal functions of a traditional mobile phone, the EzyGo device came/comes with integrated applications for recording appointments, addresses and contact information as well as freeform text notes. It also includes internet browser for accessing websites and email servers. Not only is the content downloadable via WIFI, it can easily interface with a host computer for uploading and printing. Best of all, it offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, photos, movies, music, and video games. While its first release was a big hit at the time, its market share has been troublesome in the last couple of years since its competitor started catching up and developed several different versions of smart phones which have improved on aspects of EzyGo. Most importantly, their devices would be connected to a variety of different computing platforms whereas EzyGo would only download and upload from a BC-brand computer. To make the matter worse, major software developers were beginning to support competing platforms at the expense of BC, and that was taking its own toll on market share. The most recent market report revealed that the sales volume of EzyGo last year, being approximately 20,000 cells, only represented 20% of the market. In particular, its market share had been declining on average 0.5% each quarter over the last two years. There has been speculation that this trend may continue at least in a couple of years ahead, due to a recent announcement made by its major competitor that compatibility with its platform, and not the BC, would be incorporated into a popular line of office software that are unavailable for EzyGo. On the emergence of new market conditions, a number of different proposals as to f論文英語論文網提供整理,提供論文代寫,英語論文代寫,代寫論文,代寫英語論文,代寫留學生論文,代寫英文論文,留學生論文代寫相關核心關鍵詞搜索。

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