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Marketing Communications Assignment

論文作者:英語論文論文屬性:作業 Assignment登出時間:2010-04-23編輯:lixiaona點擊率:14549

論文字數:1241論文編號:org201004230914178715語種:英語論文 English地區:英格蘭價格:免費論文

關鍵詞:Faculty of Business & LawMarketing CommunicationsAssignmentUNDERGRADUATE PROGRAMMES留學生課程作業


Faculty of Business & Law

UNDERGRADUATE PROGRAMMES

Weighting 20% - This is an individual piece of work.

Level: 2 MODULE: Marketing Communications 
MODULE CODE: UGB213  
MODULE LEADER:   Tutor: 
 
Issue Date:   Due: 

Assignment Services Prospect Building Deadline: 4 - 6 pm

Assignment: Marketing Communications:

Learning outcomes assessed 1, 2, 3, 4 & 5

Essay/Article

How can an effective marketing communications strategy assist Small to Medium Sized Businesses? 1,500 words maximum (excluding appendices).

You are required to research into an industry in which you will base your marketing communications plan and campaign. (The choice of industry will be of yours but this must be agreed with the tutors).

You are you are required to undertake a literature review www.8040747.live (that is looking at credible articles and publications) supported by a situational analysis on your chosen industry and market.

This assignment will develop your initial understanding, knowledge and ability to apply marketing communications theory & concepts, which meet the learning outcomes of the module.

You are expected to identify and analyse the effectiveness of marketing communication tools and techniques; show an appreciation of integrated marketing communications;代寫留學生作業 be able to discern and understand the use of media in meeting marketing communication objectives; provide examples of/ and offer solutions to marketing communication problems/opportunities.
Please note that (Learning outcomes assessed 1, 2, 3, 4, & 5)


Part 2 The Practice Section B, C & D

The Live Marketing Communications Campaign Project

Issue date: 
Due date: 
Assignment Services, Prospect Building 4 pm deadline.

Using the theoretical knowledge/tools/techniques developed from Part 1 Section A and practical knowledge of Part 2 Section B and C you in the role of a marketing communication agency/consultant are required produce an integrated marketing communications plan and campaign using the SOSTAC model. (Maximum 20 A4 pages and 3 A3 pages)... (Learning outcomes assessed 1, 2, 3, 4, & 5).

Marketing Communications Plan AND Campaign: (Application of theory) 60% Weighting

The Live Marketing Communications Campaign Project

An effective marketing communications plan and campaign For a Small to Medium Sized Business.
The objective is to produce an integrated marketing communication plan and campaign for your Client who will be an existing SME. The client may/will need help or would like to investigate a marketing communications problem or opportunity. The marketing communication plan and campaign will provide the client with ideas and the 本Assignment代寫Assignmentwww.8040747.live提供  best options in meeting their communication objectives.
Step 1
Explore and research the campaign you wish to develop. Discuss this with your tutor as your ideas develop.
.
Decide and agree with tutor the marketing communications campaign you wish to undertake.

Apply the theoretical knowledge/tools/techniques developed from Part 1 Section A to your chosen campaign demonstrating and meet the knowledge based outcomes of the module.

Step 2
You will undertake specific tasks (including field study)論文英語論文網提供整理,提供論文代寫,英語論文代寫,代寫論文,代寫英語論文,代寫留學生論文,代寫英文論文,留學生論文代寫相關核心關鍵詞搜索。

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